Political folk talk a lot these days about ‘messaging’ – a neologism designed to describe the way in which parties and politicians consciously characterize their efforts. It is only intended to be positive – i.e., ‘Our messaging is designed to show we care.’

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Political folk talk a lot these days about ‘messaging’ – a neologism designed to describe the way in which parties and politicians consciously characterize their efforts. It is only intended to be positive – i.e., ‘Our messaging is designed to show we care.’