You need to know what makes artists tick. Having been through the process myself as a musician, since I was an early teen, gave me an advantage – understanding them from their point of view, because it’s about them, it’s not about you – it’s their vision and what they’re capable of achieving, and you’re the conduit.

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You need to know what makes artists tick. Having been through the process myself as a musician, since I was an early teen, gave me an advantage – understanding them from their point of view, because it’s about them, it’s not about you – it’s their vision and what they’re capable of achieving, and you’re the conduit.